STAGING MYTHBUSTERS

Myth 1: Staging is decorating...
Fact: Staging is not decorating or design! Decorating or design is personalizing and Staging is de-personalizing and preparing a house for the unknown buyer.

Myth 2: Staging costs too much...
Fact: Staging is an investment in getting a house sold. The investment in Staging is always less than a price reduction. An ASP™ Stager has been trained to work with a seller's budget and time frame to properly stage a house. We like to ask our clients, "Can you afford NOT to Stage?" When compared with the other costs associated with the sale or purchase of a home, Staging is very reasonable. In most markets, a Staging Report detailing what needs to be done to Stage the house for sale is less than an appraisal or home inspection reports.

Myth 3: All I need are lights, flowers & music...
Fact: Lights, flowers and music are great for showing a house, but that is not Staging. Staging requires an objective and professional assessment of a house's strengths and challenge areas, and solutions to help buyers fall in love with what they see. This requires more than just flowers and music to achieve - it requires an Action Plan! Your ASP can help you and your clients with a Success Plan for getting their house STAGED and SOLD!

Myth 4: I can just watch one of those shows...
Fact: Sellers cannot truly be objective about a house they have been living in and need an independent 3rd party opinion to get it properly Staged. The shows on HGTV and similar channels give sellers the idea that they need to do something to their house to prepare it for sale, but ASPs have the experience and ideas to help sellers get their houses ready. We honor our clients and work closely with Realtors® to help get a house sold.